Author: Stephanie
The only trouble with Search engine optimisation is that people who are shouting about the benefits of their service are also the people who are providing it. This can be extremely confusing for clients to choose a company to supply to work. They may have read about the benefits online but they have probably been reading about them on the blogs of those very suppliers.
It's important for clients to understand the basics, its only right that people know what they are paying for. Here is a list of questions that you should ask before agreeing to any contract with and SEO agency.
1) What kinds of tactics do you use?
Avoid firms that use dubious, black hat techniques. Search engines will punish webs sites that they discover using 'unethical' way of manipulating their algorithms.
2) Who are your existing clients?
An established SEO agency should have a history of satisfied customers and should be able to show the results it has generated for them.
3) Can I read some testimonials? Confident SEO agencies will have nothing to hide and should have customer testimonials readily available on your website, perhaps you could venue speak to some previous clients to see how satisfied they were.
4) Will you edit my website's content?
The answer should be yes! A decent SEO company should work on your copy to make sure its full optimised.
5) Do you work for my competitors?
If the SEO agency does, it doesn't necessarily mean that the SEO agency is unable to work for you. But you should be aware of any potential conflicts of interest.
6) Do you have any long term strategies for my site?
SEO is no means no magic button, the real benefits come from sustained work. Any company that claims they can do an SEO ‘one off' may not the best choice to go with.
7) Can I have your number?
Agencies working in SEO will be based online, and the majority of your dealing will probably be done through e-mail. However if you have any questions, or just generally want to chat about the future of your website, the SEO agency should always provide you with a contact number.
8) Will you show me regular reports?
The answer to this question should be definitely! You should always be kept in the loop and shown information about traffic to your websites and keyword searches.
9) If you supply new content to my website, will I own it?
On a regular occasion and SEO agency will add content to your website in order to boost popularity and raise your ranking in the search engines. You should check if the content is yours, and that you have the right to reproduce the content as you like even if you stop using the SEO's service
10) Do you offer guarantees?
SEO companies which guarantee "top five ranking in less than 5 days" are not telling the truth, they're not offering a long-term optimisation strategy. Some agencies offer guarantees of work carried out - if your chosen company does them make sure it delivers on these promises.
11) Do you have a special relationship with Google?
If you're chosen SEO agency says "yes" then they aren't telling the truth. Google often seeks the help of agencies for testing purposes, and if they claim to have "special relationships" with optimisation companies then this would damage the search engines results, returns and reputation.
12) When should I expect to see results?
A good SEO agency will explain a time frame you are likely to see returns in. Some tactics will take longer than others, For example, with a well planned ad campaign you could see instant benefits, while an organic effort will take longer. A decent SEO agency should not hesitate to explain this and give you some idea of what to expect.
13) Are you active in your industry?
Top SEO providers will stay abreast of developments within their sector. They will do this by spending time blogging, spending time on forums, researching developments and attending relevant conferences.
14) How much do you cost?
SEO can take some time and it can take some budget. There will be returns on that expenditure but it is still a big commitment for some businesses. Many SEO agencies will offer budget deal or they may even tailor their efforts to fit your budget.
15) When choosing an agency, check what sort of ROI they are seeing. Ask to see some case study figures on improved client rankings/traffic/ROI and the SEO agencies own performance online.
If you want to rank highly in the search engines, Bigfoot Digital are an expert SEO Agency. Bigfoot Digital can help you establish a real online presence. Visit the website today. http://www.bigfootdigital.co.uk/
Article Source: http://www.articlesbase.com/online-business-articles/15-seo-questions-that-you-should-ask-5823891.html
About the Author
The only trouble with Search engine optimisation is that people who are shouting about the benefits of their service are also the people who are providing it. This can be extremely confusing for clients to choose a company to supply to work. They may have read about the benefits online but they have probably been reading about them on the blogs of those very suppliers.
It's important for clients to understand the basics, its only right that people know what they are paying for. Here is a list of questions that you should ask before agreeing to any contract with and SEO agency.
1) What kinds of tactics do you use?
Avoid firms that use dubious, black hat techniques. Search engines will punish webs sites that they discover using 'unethical' way of manipulating their algorithms.
2) Who are your existing clients?
An established SEO agency should have a history of satisfied customers and should be able to show the results it has generated for them.
3) Can I read some testimonials? Confident SEO agencies will have nothing to hide and should have customer testimonials readily available on your website, perhaps you could venue speak to some previous clients to see how satisfied they were.
4) Will you edit my website's content?
The answer should be yes! A decent SEO company should work on your copy to make sure its full optimised.
5) Do you work for my competitors?
If the SEO agency does, it doesn't necessarily mean that the SEO agency is unable to work for you. But you should be aware of any potential conflicts of interest.
6) Do you have any long term strategies for my site?
SEO is no means no magic button, the real benefits come from sustained work. Any company that claims they can do an SEO ‘one off' may not the best choice to go with.
7) Can I have your number?
Agencies working in SEO will be based online, and the majority of your dealing will probably be done through e-mail. However if you have any questions, or just generally want to chat about the future of your website, the SEO agency should always provide you with a contact number.
8) Will you show me regular reports?
The answer to this question should be definitely! You should always be kept in the loop and shown information about traffic to your websites and keyword searches.
9) If you supply new content to my website, will I own it?
On a regular occasion and SEO agency will add content to your website in order to boost popularity and raise your ranking in the search engines. You should check if the content is yours, and that you have the right to reproduce the content as you like even if you stop using the SEO's service
10) Do you offer guarantees?
SEO companies which guarantee "top five ranking in less than 5 days" are not telling the truth, they're not offering a long-term optimisation strategy. Some agencies offer guarantees of work carried out - if your chosen company does them make sure it delivers on these promises.
11) Do you have a special relationship with Google?
If you're chosen SEO agency says "yes" then they aren't telling the truth. Google often seeks the help of agencies for testing purposes, and if they claim to have "special relationships" with optimisation companies then this would damage the search engines results, returns and reputation.
12) When should I expect to see results?
A good SEO agency will explain a time frame you are likely to see returns in. Some tactics will take longer than others, For example, with a well planned ad campaign you could see instant benefits, while an organic effort will take longer. A decent SEO agency should not hesitate to explain this and give you some idea of what to expect.
13) Are you active in your industry?
Top SEO providers will stay abreast of developments within their sector. They will do this by spending time blogging, spending time on forums, researching developments and attending relevant conferences.
14) How much do you cost?
SEO can take some time and it can take some budget. There will be returns on that expenditure but it is still a big commitment for some businesses. Many SEO agencies will offer budget deal or they may even tailor their efforts to fit your budget.
15) When choosing an agency, check what sort of ROI they are seeing. Ask to see some case study figures on improved client rankings/traffic/ROI and the SEO agencies own performance online.
If you want to rank highly in the search engines, Bigfoot Digital are an expert SEO Agency. Bigfoot Digital can help you establish a real online presence. Visit the website today. http://www.bigfootdigital.co.uk/
Article Source: http://www.articlesbase.com/online-business-articles/15-seo-questions-that-you-should-ask-5823891.html
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